"Citizen Journalists"
Blogging and journalism are two things that we have discussed in length during class. We have also spent a lot of time discussing whether all bloggers are journalists. The conclusion we came to was “no.” In Rettberg’s article, “Citizen Journalists”, he discusses the difference and similarities of the two, and when the distinction or lack there of, is important.
Rettberg points out the three ways that blogs approach journalism:
- First-hand reports
- Bloggers as independent journalists and opinionists
- Gatewatching
Rettberg really strived to make the connection that mainstream media and independent blogs really rely on one another. This quote is one of my favorites from the reading, and sums up the chapter well. “Obviously, blogs are many different things. What appears to be clear, however, is the blogs need mainstream media, and that, today, the mainstream media also need blogs.”~ Rettberg
“Blogging Brands”
The combination of blogs and branding is one of the most interesting elements of blogging to me. For example, I enjoy a blog that we have talked about called Atlantic Pacific. With Atlantic Pacific, certain companies have sent her products to wear in her blog. She will then acknowledge that in her blog by putting “c/o” and then the brand name. For example: c/o J.Crew (because lets be real, if I was being sent clothes to feature on my blog, that is where I would want clothes from)!
Another way bloggers can make money blogging is when there blogs become visited enough and a popular enough blog, advertisers will pay to have their advertisements placed on their blogs. Thats right, now there is the chance that those annoying rollover advertisements could invade your favorite blog!
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